Dreamworks Animation has been in the shadow of Pixar for quite some time now(aside from their huge hit Shrek). Now Dreamworks is trying to step out into the light and they're doing it in the 3rd Dimension.
Dreamworks promoted their newest movie Monsters vs. Aliens at this years superbowl in an interactive ad campaign after the halftime show. The movie can be seen in 3D at theaters with Real D 3D and IMAX 3D screens. Monsters vs. Aliens hits theaters on March 27th.
Dreamworks is banking that 3D is going to be a huge hit with their second 3D film on the way. On March 26th 2010 they have a 3D film called How to Train Your Dragon slated for release. This movie is based off the children's book of the same name by Cressida Cowell. The cast and crew has already been announced, including two-time Emmy Award winner Peter Hastings in the Director's chair and the leading role of Hiccup Horrendous Haddock the Third voiced by Jay Baruchel (Knocked up and Tropic Thunder).
The movie synopsis is described in Dreamwork's news release as, "A comic adventure set in the mythical world of Vikings. How to Train Your Dragon centers around Hiccup Horrendous the Third, a scrawny teenaged Viking who lives on the island of Berk in the North Sea who must capture and subdue a wild dragon from Dragon Island."
Will Dreamwork's 3D bring them to the forefront of animated stardome? I guess we'll have to wait and see, the movie looks like it's going to be pretty funny.
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